What does change management primarily involve?

Change management primarily involves preparing, implementing, and monitoring organizational changes because it encompasses the systematic approach to dealing with transformations within a company. This process recognizes that changes can significantly impact individuals and teams, and it aims to facilitate these transitions effectively while minimizing disruption.

The preparation phase includes assessing the need for change, communicating the vision, and analyzing the potential impact on stakeholders. The implementation phase revolves around executing the planned changes, which requires careful planning and coordination to ensure everything goes smoothly. Monitoring is equally crucial, as it involves evaluating the effectiveness of the changes made and making necessary adjustments based on feedback and outcomes.

In contrast, creating new policies and procedures focuses on the regulatory aspect rather than the overall management of change. Training employees on new technologies is a component of change management, but it does not encompass the entire scope. Similarly, developing marketing strategies might be a part of organizational changes but is not the core of change management itself. Thus, the first option provides a comprehensive view of what change management entails, making it the most accurate choice.